NEW ARRIVALS. For the occasion...
Inspired by Summer evenings, this is our SS22 Collection. With luxurious fine knit cotton, limited edition pieces and updated best-sellers.
Experience a 'True Muscle Fit' in these seasonal essentials.
Scientifically designed clothing, crafted to accentuate your physique.
This modern fit follows the natural shape of your muscular structure, prioritising comfort and getting rid of excess bagginess.
Shirt Featured: Essential Dress Shirt in White
Discover a new level of comfort.
Purposely selected fabrics, scientifically designed to perform as well as you.
Products Featured: Essential Dress Shirt in White + 365 Trousers in Black
4.9/5* Rated on Trustpilot
The best shirt you'll every buy. Designed by athletes. for athletes.
Discover the brand
our story
watch our founder describe how he went from university dropout to starting the brand
